On We Love Fine, artists (professional and amateur) can submit designs for approval into the My Little Pony category. If the design is approved, the artist receives 20% of sales on items using their design for non licensed characters and 10% of the sale using licensed characters (aka MLP). Not a bad return for a graphic artist who has an idea for a My Little Pony shirt that may be popular with the "Brony" crowd. Especially considering that the artist has no overhead costs and doesn't have to deal with the hassle of contacting the property owner (in this case, Hasbro) for licensing rights to sell their design.
While this is great for those clamoring for merchandise displaying their favorite My Little Pony characters intertwined with witty remarks and memes, It leaves some of the non-Brony My Little Pony collectors feeling like the brand it morphing into something more adult themed than they would like. Images of happy ponies frolicking appear side by side with Game of Thrones parodies and robo ponies.
I wonder if My Little Pony has become too accessible to customization and influence by Bronies. Will we continue to see an increase in products and marketing geared to an older male demographic? What happens if the Bronies loose interest and trot into the sunset chasing the next popular fad?