Tuesday, March 6, 2018

My Little Pony and The Legacy Brand Effect

This year, My Little Pony celebrates its 35th anniversary. Hasbro licensee, Basic Fun, has decided to capitalize on the inherent nostalgia of women who are now in their thirties and forties by releasing a special anniversary collection of the original six ponies that galloped into our hearts so many years ago. The collection is impeccable with beautiful window boxes that showcase each pony packaged with a replica comb and a satin ribbon.

In the past month, long time collectors have been scooping up any stock they can find in a palpable frenzy.

Basic Fun (formerly known as Bridge Direct) is not new to the nostalgia based toy game, having released multiple vintage Strawberry Shortcake dolls over the past few years. If these dolls are any indication of what Basic Fun can produce when tasked with recreating vintage My Little Ponies, then collectors are in for a treat. Several other vintage reproduction My Little Ponies were on full display last week at New York Toy Fair  and are slated for release in the coming year. These include Rainbow Ponies, a Unicorn and Pegasus set, as well as The My Little Pony Pretty Parlor.

I often refer to My Little Pony as a legacy brand when talking with others within the toy industry due to its long standing product presence and multigenerational appeal. Other toy brands that would fall under this category include Barbie, GI Joe, Star Wars, Care Bears, Teenage Mutant Ninja Turtles, Strawberry Shortcake, and Mr. Potato Head.

It is not uncommon to have mothers and grandmothers purchasing My Little Pony toys for their children or grandchildren and in turn, creating new generations of Pony enthusiasts. There is something safe and familiar with a brand that has nostalgic appeal for consumers. They can not only recall the name of the product and place it within a specific period of time in relation to their own lives, but often have the ability to invoke  personal memories before the pressures and expectations of adulthood consumed them.

While the aesthetic of the current G4 incarnation of My Little Pony is quite different than the soft pastel chubby Ponies of the 1980s, the imaginative component of play is much the same with castles, and magic, and quests.

I hope that the legacy continues to live on for generations to come so they too can find their own piece of the magic.

My Little Piece of the Rainbow

Over the past month, we've opened our home to several friends (who also happen to be fellow collectors) from various parts of the world and across the country. Knowing that all these guests would need a place to stay, I was motivated to finally unpack the spare bedroom where much of my collection has been waiting in boxes since we moved in late 2016.

I decided to focus solely on my G1 collection for display to avoid the Ponyroom chaos that plagued me at our last home. Having items stacked to the ceiling and filling every available space was not something that appeals to me. I envisioned an area that I could relax in and enjoy while still being a little piece of the My Little Pony rainbow.

All other generations, aside from G1, got banished to storage.

I'm happy with how it turned out and how it adheres to my less is more approach to living... even if that means I still have an entire loft of My Little Pony toys.

I enjoy looking at the collections of others and I hope that you enjoy a glimpse into mine.

-Summer Hayes

Friday, March 2, 2018

Pony Fair 2018 Guest Announcement: Bonnie Zacherle!

GUEST ANNOUNCEMENT: The legendary Bonnie Zacherle is set to join us for Pony Fair 2018! For those of us that have had the pleasure of spending time with the creator of My Little Pony at past Fairs, we can say from experience, that meeting her is not to be missed. We ❤ Bonnie!

Sunday, November 19, 2017

A Pony Shopping Spree: Target Edition

Yesterday, Target had all toys 25% off and I went a little nuts on buying up the My Little Pony the Movie Collection. I've been holding out for a good sale, and aside from the 40% off that Toys R Us runs every so often, this was the next best thing. I'm still missing the Seaquestria Playset (which I really hope shows up for a good price on Black Friday somewhere) and a few other items, but I'm sure they'll make it into my shopping cart soon. Now onto the part where I catalogue and photograph.

Monday, November 13, 2017

A Pop of Pony Color: ColourPop My Little Pony Collection Review

My Little Pony did a fun collaboration with ColourPop and the results are magical! I purchased the whole collection which came with a cute old school tote, My Little Pony make up brushes, a sticker sheet, and metallic makeup bag embellished with the My Little Pony Logo.

I was so excited when my box arrived and couldn't wait to tear into it! ColourPop packaged their items very well with plenty of packing foam in a sturdy package to be sure everything arrived intact.

The My Little Pony product packaging is gorgeous and features retro ponies which speak directly to my collector heart! Inside, each product continues with the Pony theme with outlines of pony characters, and artwork. The eyeshadow pallet is my personal favorite, decorated with popular ponies from the past.

Each product shade is cleverly named to pay homage to the line with shades like Dream Castle, Flutter Valley, and Minty among others.

While, some of the shades are a little bright and bold for my personal taste, there is definitely something for every preference in this collection.

My only complaint with this collection would have to be that the color shade names seem to have been randomly assigned. It would make far more sense for the color shade to share an attribute with its namesake, Pony.

Here's a quick photo of my post Pony-Product make up session, because I couldn't resist playing with this stuff! (Don't mind my messy hair.)

I'll be gifting some ColorPop My Little Pony lip gloss on the My Little Pony Fair Facebook page. Just find the contest post and comment the secret words: Pony Pucker. I will be randomly choosing a couple of winners later this week.

Good luck and Happy Pony Collecting!

Wednesday, November 1, 2017

Bottled 80s Pony Scent? Yes, Please!

I've heard that this Coconut Mint Drop lotion smells like 80's My Little Ponies. Challenge accepted. Items ordered. I will report on my finding when they arrive.
Update 11.8.17: My box from Bath and Body Works arrived. They were having a Buy 2 get 1 Free promotion with free shipping.  You know I ordered 3, because value.  As for my report on this item and whether it smells like 80s ponies, my short answer is no it does not smell like all 80s ponies. However, there is a silver lining in that it does smell exactly like one particular 80s pony, Mint Dreams! My personal collection Mint Dreams was one of the last G1 My Little Ponies I bought in stores and I was able to open her brand new. Since I was nearing the end of the time when I actually played with ponies and was more focused on collecting them, Mint Dreams remains in amazing condition and still retains her original scent.  This Coconut Mint Drop lotion smells exactly like her and that makes me all kinds of happy. 

For those of you taking part in the MLPFair giveaway contest, the secret word is: Candy Cane. Thanks for reading!

Wednesday, August 3, 2016

My Lil Pony Tale

Wow! Where does the time go?! It seems like I just blinked and almost a year has flown by since my last post. I have had SO many PONY adventures and I really need to share with you all. I have literally traveled around the world because of MY LITTLE PONY this past year. It has been kind of amazing! Alas, that is the focus of another day and post. Today, I have really exciting news!!

I've been helping Bonnie Zacherle with her new book, My Lil Pony Tale, and I just received the proof copies yesterday. Bonnie wrote and illustrated this book herself and it tells the story of how she came up with the idea of MY LITTLE PONY. It will soon be available through Amazon.

 In the meantime, I have just listed Bonnie's book on the MY LITTLE PONY Fair Store. It is listed for the same price as Amazon and  we'll be offering Free Shipping on all preorders. Books will ship out on August 17th. Bonnie will receive a bigger royalty % from orders placed through the Fair Store than  on Amazon since Amazon takes a cut of the profits, so if you are thinking about purchasing, consider purchasing through the Fair Store. 

I'm so happy to be able to finally get Bonnie's story to you all. She is an amazing lady and she is really excited about her book. I'd love for her to get some love from collectors and maybe a nice royalty check too. Here's the link to reserve your copy! 

"Bonnie Zacherle tells the story of her creation of one of the most beloved and iconic toys through her own drawings. Perfect for collectors and Pony fans alike, this charming book gives the reader a history lesson in a fun way suitable for all ages! 8.5"x 8.5" 30 full color pages. This item is pre-order and will ship August 17th. Free shipping eligible for preorder."